Doug Jasinski: CV.

An experienced brand strategist and copywriter, Doug’s past projects have ranged from law firm branding assignments to annual report creative for Nasdaq and T.S.X.-listed corporations, and humorous campaigns for small businesses. Doug is a frequent speaker to professional services organizations such as the Canadian Bar Association, the Legal Marketing Association, the Society of Notary Publics of British Columbia, and the British Columbia Real Estate Association on a range of marketing topics. Doug is also a member of the Legal Marketing Association and sits on the board of directors of the Legal Marketing Association’s Vancouver Chapter.

His copywriting for real estate projects has been cited by The Globe and Mail as an example of 'the new art of condominium marketing in Canada' and his work has appeared in national and trade publications including Lexpert, Canadian Lawyer, Marketing magazine, BC Business, Business in Vancouver, and others.

Prior to establishing Skunkworks, Doug was President of The e-Brand Factory, the interactive arm of The Brand Factory, a leading Toronto strategy and branding consultancy. While with the Brand/E-Brand, Doug worked in several capacities to create strong brands for clients across a wide variety of industry sectors including Tridel (Real Estate), Pivotal Software (Technology) and Rand Worldwide and ENGINEERING.COM (Engineering).

Before embarking on a career in advertising Doug worked for several years as a trial lawyer in Vancouver. He practiced law first with Fasken Martineau DuMoulin LLP (then Russell and DuMoulin), and later as part of the City of Vancouver's in-house legal department.

Doug's diverse courtroom experiences range from defending members of the Vancouver Police Emergency Response Team ('E.R.T.') for use of the Arwen anti-riot rifle during Vancouver's infamous 1994 'Stanley Cup Riot' to representing the City of Vancouver against a man attempting to pay his parking tickets in Mexican Pesos. These experiences have helped to shape the strategic, professional, approach as well as the uniquely distorted perspective Doug brings to all manner of advertising assignments.

Doug's seminars.
Doug's publications, media citations and recognition.
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