Case Studies:
Alexander Holburn Beaudin & Lang LLP.

Law Firm Print Advertising Campaign

Some law firms advertise to fit in. Alexander Holburn Beaudin & Lang LLP advertises to stand out.

AHBL retained Skunkworks to conceive and develop an extensive new print advertising campaign to run in the business section of Vancouver's major daily newspaper, the Vancouver Sun. The firm wanted to communicate their progressive approach to the practice of law, while highlighting a number of key initiatives ranging from the firm's extensive in-house training program, to their focus on client service, innovative fee structures, their community service involvement, their commitment to helping their lawyers succeed, and the important role their staff plays in the firm's success.

Skunkworks developed a new tagline — "Fresh Thinking" — as well as a visual metaphor utilizing green apples to help capture and convey the underlying strengths of the firm's brand and give continuity to the campaign. The resulting ads clearly position the firm as an innovator in the Canadian legal landscape and have drawn widespread attention in the Vancouver market.