Case Studies:
The ARC Group Canada Inc.

Legal Branding

The ARC Group Canada Inc. (The ARC Group) is a new network of eight independent law firms across Canada focusing on the area of insurance law and risk management. The eight firms comprising the network are: Alexander Holburn Beaudin & Lang LLP (British Columbia), Barry Spalding (New Brunswick, Prince Edward Island), Burchells (Nova Scotia, Prince Edward Island), Campbell, Marr LLP (Manitoba), Gasco Goodhue LLP (Quebec), Hughes Amys LLP (Ontario), Martin Whalen Hennebury Stamp (Newfoundland), and McLennan Ross LLP (Alberta, Nunavut, Northwest Territories).

The ARC Group chose Skunkworks to create a comprehensive brand platform for the organization, including corporate identity design and stationary, a multi-element bilingual marketing collateral system with descriptor sheets for each firm in the network, a brochure and folder kit, a new website, print advertising for client industry publications and materials for the organization's launch event seminar, including a 10-panel invitation and presentation materials packaging.

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