Case Studies:
Bull, Housser & Tupper LLP.

Law Firm Practice Group Marketing

Bull, Housser & Tupper LLP's Energy & Infrastructure practice group is a market leader that has been involved in many of the highest profile infrastructure, P3 (Public Private Partnertship) and energy projects in British Columbia. The practice group leadership sought to extend the geographic reach of their clientele by raising the group's profile in other parts of Canada, and turned to Skunkworks to assist them with this task.

Working in close conjunction with the firm's in-house marketing team and practice group leaders, Skunkworks developed a six-ad print campaign to run in the industry trade publication ReNew Canada magazine. Successful practice group marketing involves communicating demonstrated expertise with the types of issues your prospective clients currently face. Skunkworks therefore developed the campaign so that each ad showcases a particular project the practice group has worked on in one of six core areas the group emphasizes: Accommodation, Energy, Health Care, Marine, Rapid Transit, Roads & Bridges. Noting all six areas in every ad (through the use of thumbnail imagery) also reinforces the group's breadth and depth of expertise and provides a consistent brand message for the duration of the campaign.

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