Case Studies:
Real Estate — Spomenka Nikic.

Realtor Branding

Spomenka Nikic is an experienced Vancouver Realtor who recognized that her business had outgrown her existing marketing materials and that she needed to develop a cohesive brand identity in order to further her sales objectives and improve the effectiveness and return on investment (ROI) of her marketing budget.

Spomenka chose Skunkworks to oversee her brand development including new portrait photography, creation of a new slogan, brand colours, copywriting and imagery, and then rolling out these new brand parameters through a wide range of marketing collateral including new business cards and stationary, direct mail cards, a personal brochure, and outdoor advertising. Skunkworks also worked in conjunction with Spomenka's existing suppliers on other elements of her marketing mix including her website and listing presentation to ensure that her new brand was translated into these arenas as well. The result is a unified marketing effort that elevates her image and considerably strengthens the power of each marketing piece Spomenka produces.