Short & Sweet Law Firm Names

At Skunkworks, we are keen followers of law firm naming conventions. I have previously posted some of my views on law firm names to this blog. I went with Small Law Corporation for my business law firm because I suspected that the Internet wasn’t craving a Hessing-Lewis branded firm. The politics would have been more […]

Be Image Conscious: Using Images From the Web and Copyright

Tempted to enhance your blog posts, presentation or marketing project with images found on the web? Before you copy and paste STOP and  think about whether the image you want to use is subject to copyright. Don’t believe this is an important step? For an excellent case study on how failing to use properly licensed […]

Rich Media Done Right

At Skunkworks we increasingly receive requests from law firms interested in creating YouTube video advertisements. As a result, we’ve invested a good deal of time familiarizing ourselves with the platform and producing videos. Generally speaking, these video ads have done quite well. Further, with a little foresight, you can get ahead of a legal trend and […]

Social Media Camp 2015 Takeaways (Day 1)

The theme of this year’s well attended 6th Annual Social Media Camp (#SMCamp) was integrating social media into your marketing tool kit. SMC Co-founders Paul Holmes, Chris Burdge and Sean Smith are to be commended for putting together a knowledgeable and engaging group of presenters. Thank you! I’m suffering (in a good way) from information […]

Whose law firm .SUCKS?

Imagine the next time a potential client Googles your law firm,  “www.YourLawFirmName.SUCKS” appears near the top of the results.  It’s a less than ideal scenario, and one that is likely to become a reality for at least some firms commencing this June as the new .SUCKS top level domain is launched. Legal work regularly involves conflict, and […]

In Content Expertise, Clients Trust

The Internet is great place for building relationships. Business relationships. Building relationships, in turn, is about trust. Often trust and engagement go hand in hand. If you want a potential client to engage your professional assistance, build their trust. If you want a potential client to trust you, start by trying to connect with them. […]

.Lawyer Domain Names

Lawyer Domain  Names We routinely advise lawyers on domain name selection. My boilerplate recommendations are: Think about your email address first and your website second; Don’t be a slave to search engine optimization (SEO); Don’t register dozens of domain names if you only need one; and Choose something distinguishable from your competitors. There are, however, […]

Put Your Firm on Display

What is display advertising? You’ve likely noticed banners including text, logos, pictures or rich media when visiting some of your favourite websites. These are referred to as display ads. Imagine a traditional magazine ad with a few unique advantages. Google Display ads allow for flexible ad formats, targeting options to connect with your audience, and […]