Law: Mid-size firm.
Marketing for mid-sized law firms both in Canada and elsewhere is rapidly maturing, and the mix of available tools is broader than ever.
Websites. Blogs. Brochures. Sponsorships. Practice Group Marketing. Student recruitment and associate retention programs. Print advertising campaigns. Alumni programs. Content Management Systems. Targeted direct mail. Trade show booths. Seminars. Practice group advertising. Social media (LinkedIn, Twitter, Facebook and dedicated legal portals and networks such as JD Supra, Legal OnRamp and Martindale-Hubbell Connected.). Rankings in Martindale-Hubbell, Lexpert, and elsewhere. Offline directories. Online directories. Search engine marketing. Search engine optimization. YouTube. It’s all about talking to your clients and stakeholders – past, present and future – in the format they prefer and about the subjects they want to hear from you on.
Helping you choose the right tools for your law firm, your market, and your objectives and then using them effectively by delivering the right message the right way is at the very core of what we do.
You might be interested in learning more about JetPack – our content management system for mid-sized law firm websites or in having a look at our latest thinking on legal marketing on Doug’s legal marketing blog.
If your firm is ready for more, so are we.
