Law: Solo + Small Firm.
Being a sole practitioner or a small firm used to mean that you frequently weren’t able to compete head-to-head against larger firms for business, even if your legal skills were equivalent or better than what was being offered up elsewhere. The economies of scale just weren’t there. No longer.
The impact of technology on the way lawyers both practice and market themselves more efficiently over the last decade has been profound, and solos and small firms have an inherent advantage in terms of agility over their larger, committee-laden counterparts. Speed. Flexibility. Responsiveness. Efficiency. These are attributes the market is demanding, and the calling cards of progressive lawyers today. These traits can align perfectly with a small firm practice organized to win.
For smaller firms offering consumer legal services such as family, personal injury, or criminal work, relatively inexpensive digital marketing tactics including blogs, social media sites and search engine marketing can open up significant new business channels for a fraction of the traditional costs of prominent yellow pages listings for example. Done right, they project an authentic and sophisticated brand and image for your practice that can propel you further, faster.
For solos and small firms whose client-base is comprised of niche markets and sophisticated buyers of legal services including corporate entities and in-house counsel, there are also a variety of cost-efficient tactics available that can enable you to “hit above your weight class” and level the playing field with your peers at much larger firms.
Skunkworks regularly helps small law firms with items including:
- Marketing strategy;
- Corporate identity (Name + Logo development);
- Collateral packages (business cards, letterhead, folders, etc.);
- Blog development;
- Website development;
- Search Engine Marketing and web visibility; and
- Social Media profiles
Read Doug’s blog on legal marketing.
Get in touch.
