Legal Marketing.

The law firm marketing environment both in Canada and elsewhere is rapidly maturing, and the mix of available tools is broader than ever. Websites. Blogs. Brochures. Sponsorships. Student recruitment and associate retention programs. Print advertising campaigns. Alumni programs. Content Management Systems. Targeted direct mail. Trade show booths. Seminars. Practice group advertising. Social media (LinkedIn, Twitter, Facebook and beyond). Rankings in Martindale-Hubbell, Lexpert, and elsewhere. Offline directories. Online directories. Search engine marketing. Search engine optimization. YouTube. It’s about talking to your clients and stakeholders – past, present and future – in the format they prefer and about the subjects they want to hear from you on.

Helping you choose the right tools for your law firm, your market, and your objectives and then using them effectively by delivering the right message the right way is at the very core of what we do.

We accomplish this by bringing a unique vision, and a unique team to the challenge. We are not a law firm. We are not an advertising agency or web development firm in the conventional sense. We are a hybrid of all of these things. Three members of our team have legal pedigrees. The rest come from digital and print advertising environments both here in Canada and internationally.

We work with sole practitioners, national law firms, and everyone in between. We also work with companies and organizations that support the legal profession including legal vendors, law libraries and legal conference organizers. And now, we’d like to work with you.