Skunkworks launches an advertising campaign for

RDM Lawyers

Vancouver, BC — June, 2009

The campaign for RDM Lawyers' Personal Injury practice included TV and radio commercials, newspaper and outdoor transit ads. Rather than use clichéd images of hospitals and ambulances Skunkworks adopted a different approach. We started from the premise that in dealing with ICBC personal injury claims people often don't know what kind of compensation is available and what options are open to them. As a result, they often end up receiving less than they deserve. The underlying theme that runs through all the campaign elements is captured by the tagline “Don’t sell yourself short.”

About SKUNKWORKS CREATIVE GROUP: Skunkworks Creative Group Inc. is a boutique advertising and marketing agency whose guiding principle is the development of compelling marketing that generates results. The agency has an emphasis on strategy, brand development, advertising, website and interactive development for individuals and organizations in professional services sectors.

For more information, contact Doug Jasinski, LL.B., Agency Principal, at 604 739 8976 or email