Taylor & Blair: Bike Accident Law Microsite

With Vancouver continuing to grow, the number of cyclists on the street increases on a daily basis. The roads will only get more crowded and the benefits of riding a bike, whether convenience, health, cost, or speed, are too hard to ignore. Accidents will occur and ICBC is left with the aftermath. Unfortunately, ICBC represents the insured (the driver) and does not represent best interests of the cyclist. A bike accident can be a traumatizing experience and cyclists need someone on their side.

Vancouver personal injury lawyers, Taylor & Blair, needed a way of marketing themselves to the cycling community. Rather than an add-on page to their existing site, Skunkworks developed a stand-alone bike accident microsite to reflect Taylor & Blair’s commitment to this growing practice area. The new site can be found at bikeaccidentlaw.ca. Vancouver cyclists should certainly be able to identify with the imagery.

Kelly Harvey Russ: Family Law Website

Kelly Harvey Russ, a British Columbia family lawyer who  has focused his law practice on family law matters for the past 17 years, came to Skunkworks looking for assistance in expanding his law corporation’s online presence beyond his Twitter account.

Kelly was happy to continue to use his existing logo and colour palette so we simply incorporated them into a custom WordPress site design. Family law matters tend to be situations where emotions run high and Kelly wanted a site that was straightforward and easy to use. We kept the number of pages to a minimum and emphasized his philosophy which is to protect the dignity of his clients during the resolution process. To help ensure the presence of refreshed content on the site we incorporated his Twitter feed and included Google Analytics so that he can monitor the traffic to his site.

The design is calm and creates an approachable atmosphere. You can check out the results here: russfamilylaw.ca.

Lovett + Westmacott: Brand Identity & Website

Deborah Lovett, QC and Angela Westmacott have been practicing public and administrative law from their Victoria offices since 1997. They have recently been joined by Nitya Iyer, who brings her own impressive slate of professional achievements. In short, this is a group of dedicated and highly skilled senior lawyers. We were honoured when they asked us to assist them in expanding their online presence.

Given the firm’s growth in numbers and service reach the decision was taken to rebrand as Lovett Westmacott, Lawyers + Mediators.  We gave them a new logo and stationary package adaptable to both the Victoria and Vancouver offices.

They were very clear from the beginning about their desire for a clean, easy to navigate, site uncluttered by too many bells and whistles. After developing an eye-catching icon we then built them a site that capitalized on the high contrast in their logo met their shared need to have a place on line where clients could go to read about what they’ve done and what they can do. We think we’ve achieved that – you be the judge:  www.lw-law.ca.

Bell Actuarial Consulting – Brand Identity & Website

Bell Actuarial Consulting is a boutique consulting firm led by Senior Actuarial Consultant Jeremy Bell. Jeremy and his team advise a diverse client base that includes pension and benefits plan sponsors, participants and stakeholders. Bell Actuarial Consulting provides non-partisan solutions to pension and benefits issues facing union and management clients in both the public and private sectors as well as expert witness testimony where necessary.

Jeremy wanted to refresh the company brand and create a new simple and clean website that was easy to keep updated.  Skunkworks was more than happy to help with. You can see the results here: www.bellactuarial.com.

Gregory Dillon – Wills Litigation:
Brand Identity & Website

The future of legal practice is a topic of much discussion. The law firm business model of days passed makes increasingly less sense for both clients and the lawyers involved. With this in mind, we are starting to see change from within the legal community. On this note, were very fortunate to work with Vancouver lawyer Gregory Dillon on his new corporate identity and website. Gregory, an experienced lawyer with over 12 years in private practice, combines the traditional values of a barrister with a business model that will become increasingly common in the years to come.

Bronson Jones & Company: Pedestrian Accidents Microsite

When it comes to search results, relevance rules. While Google may assess a variety of factors in determining its secret sauce, each factor is used as a proxy for relevance. Bronson Jones & Company LLP is a leading lower mainland personal injury firm. While they already have a strong web presence outlining their firm and their personal injury practice, they needed to continue improving organic search engine rankings for specific practice areas. Moreover, having independent highly relevant websites also decreases search engine marketing (SEM) costs.

Law firms cannot be all things to all people. The complexity of the legal system requires in depth knowledge of each practice area. Firms need a way to express their relevant expertise.

Vancouver leads the country in pedestrian deaths and this number continues to rise. Pedestrians who have been injured by a motor vehicle need strong representation in seeking compensation from ICBC.  Accordingly, Skunkworks worked closely with BronsonCo to develop a stand-alone microsite dedicated to pedestrian accidents. The site is located at pedestrianaccidents.ca. A site dedicated to pedestrian injuries makes a lot of sense. If visitors need more information on the firm, they can easily link back to BronsonCo’s main site.

Acheson Whitley Sweeney Foley: Brand Identity and Website

Skunkworks had the pleasure of creating a new brand identity package for Vancouver Island personal injury and class action law firm Acheson Whitley Sweeney Foley. A leading British Columbia personal injury law firm the firm represents people who have been injured in motor vehicle accidents, slip and falls, or by defective products the firm. They had an existing website on a CMS that was very powerful but not quite the right fit for what they actually needed.  They were also looking to update their brand identity without foregoing the goodwill they had built up over the years through a consistent brand awareness campaign via the telephone directories.

Starting with their brand identity we developed a new wordmark and icon. The new icon represents the many components that form a typical personal injury file: the nature of the injury, physical and economic losses, prognosis for recovery, and client advocacy. The icon also conveys teamwork and the firm’s commitment to the highest standards of quality and integrity in presenting the complete picture of how a car accident has affected a client’s life. The Acheson Whitley Sweeney Foley website show cases their legal team, provides useful information about ICBC Claims, and includes a Blog for publishing news and important articles, all of which can be easily managed through a WordPress platform. Visit their new website here.

OnPoint Legal Research: Website

OnPoint Legal Research Inc. has been providing top-quality research, analysis, and writing services to lawyers across Canada for over twelve years. Sarah Picciotto, OnPoint’s President & Senior Research Lawyer, worked closely with Skunworks in order to develop a new, user-friendly website. Must haves included: a new section for Take Five Newsletter subscribers, Frequently Asked Questions, and a Latest News page. Although rich in features and content updates, OnPoint’s website can be easily managed and edited because it’s totally powered by WordPress. Click here to view the website.

Gilsig Divorce & Family Law Mediation: Website

Marla B. Gilsig is a Vancouver divorce lawyer and an accredited family law mediator whose practice focuses on using family law mediation techniques to help clients resolve their disputes in a non-adversarial way. Skunkworks helped Marla to create a corporate identity and online presence that reflects her goal of promoting the peaceful resolution to family law issues.  We then built her a WordPress-based website that extends a customized blog template to include Bio, Services and Client Resource information.  Structuring her Home Page as a blog, allows Marla to continuously publish content about her divorce and family law mediation services, such as issues including: reorganization of the family, parenting plans, financial support and property division. View Gilsig Divorce & Family Mediation website here: www.gilsig.ca.

Darychuk Deane-Cloutier Trial Lawyers: Website

Darychuk Deane-Cloutier are trial lawyers serving clients in the communities of Port Coquitlam, Coquitlam, Port Moody and the surrounding area. Dale Darychuk and Kerry Deane-Cloutier focus on civil litigation with a specific emphasis on wills and estate litigation, personal injury claims and committeeships. Skunkworks helped them refresh their brand identity by developing a new logo, stationery pieces and a new WordPress-powered website, which provides information about their practice experience and offers guidance and answers to questions related to their areas of practice. The Content Management System will allow Darychuk Deane-Cloutier to continue adding more relevant resources as they keep growing their client list.