SEO: Search Engine Optimization and Marketing.
Law firms and other professional services organizations are increasingly placing online marketing at the core of their marketing strategy.
Some highlights of a 2010 study of executive level buyers of accounting, legal and consulting services include:
- 78% say they go online to search for outside legal, accounting and consulting professionals;
- 50% of executive decision-makers say that search engines are important;
- 48% say being listed near the top on Google matters.
Skunkworks provides an ongoing retainer service for clients who seek to improve their online visibility and generate new business development from their website and/or other online properties.
We deploy a variety of methodologies including:
- Detailed website analytics review and reporting;
- Keyword research and development;
- Online directory listings reviews and recommendations;
- Paid search engine placements (i.e. Google Adwords campaigns);
- Organic link building;
- Social media listings, placements and profile development;
- Blog integrations;
- Content development.
