Skunkworks Creative Group » Service Types » Website http://www.skunkworks.ca Vancouver Legal + Professional Services Marketing Agency Wed, 03 Jun 2015 19:04:45 +0000 en-US hourly 1 Courthouse Libraries BC http://www.skunkworks.ca/work/courthouse-libraries-bc/ http://www.skunkworks.ca/work/courthouse-libraries-bc/#comments Wed, 15 Oct 2014 22:51:06 +0000 http://www.skunkworks.ca/?post_type=sw_projects&p=5689 Courthouse Libraries BC was in a unique situation. For decades, the organization served as the province’s preeminent source for legal information. However, the rise of the digital era meant the organization needed to rapidly reinvent and redefine itself.  With images of endless library stacks and old tomes lingering as a relic of the pre-internet age in the minds of […]

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Courthouse Libraries BC was in a unique situation. For decades, the organization served as the province’s preeminent source for legal information. However, the rise of the digital era meant the organization needed to rapidly reinvent and redefine itself.  With images of endless library stacks and old tomes lingering as a relic of the pre-internet age in the minds of many users, the organization also needed to recast its identity with both users and funding stakeholders. Reluctant to shed goodwill the library had accrued over many years, Skunkworks focused on a rebranding effort that kept a recognizable but updated variant of their name (transitioning from “British Columbia Courthouse Library Society” to “Courthouse Libraries BC”) and overhauled a cliched logo (stylized Greco-Roman columns) into a distinctive and more modern visual identity with digital, literary and nature-based cues. Water-based imagery was incorporated throughout the organization’s marketing material as a subtle way to convey that Courthouse Libraries BC has always been and continues to be the ultimate fount of legal knowledge.

Our ongoing multi-year collaboration has also meant that we have been immersed in helping Courthouse Libraries BC modernize their website, restructure their offerings towards more practical solutions-oriented portals for lawyers in key practice areas, develop their award-winning blog “The Stream“, create video training modules, launch a cutting edge wiki-book initiative, build an e-newsletter database, establish a strong social media presence, edit content for targeted industry publications such as The Advocate, update way-finding and building signage within the libraries, produce promotional items for law students and new lawyers and much, much more.

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Campbell Froh May & Rice LLP http://www.skunkworks.ca/work/campbell-froh-may-rice/ http://www.skunkworks.ca/work/campbell-froh-may-rice/#comments Mon, 13 Oct 2014 22:57:59 +0000 http://www.skunkworks.ca/?post_type=sw_projects&p=5695 Campbell Froh May & Rice LLP, a Richmond-based law firm with a strong regional reputation, contacted Skunkworks requesting a new website and brand identity. Recognizing the years of service that the firm had provided to the community, we realized it was important that the brand be renewed without alienating the firm’s core clientele. Although decidedly […]

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Campbell Froh May & Rice LLP, a Richmond-based law firm with a strong regional reputation, contacted Skunkworks requesting a new website and brand identity. Recognizing the years of service that the firm had provided to the community, we realized it was important that the brand be renewed without alienating the firm’s core clientele. Although decidedly modern, the new branding was developed with an eye toward subtle sophistication and restraint. Leveraging the firm’s strong links to the local population, the refreshed website features large eye-catching visuals of notable Richmond landmarks and community life. To convey the warmth and hospitality that defines this regional leader, the website also incorporates large high-contrast photographs of the firm’s lawyers and inviting images of the firm’s offices. Known for their measured approach to law, Campbell Froh May & Rice LLP were well served by a contemporary website and brand identity that conveyed professionalism without sacrificing approachability.

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CAPDOTS http://www.skunkworks.ca/work/capdots/ http://www.skunkworks.ca/work/capdots/#comments Sun, 12 Oct 2014 17:56:21 +0000 http://www.skunkworks.ca/?post_type=sw_projects&p=5768 CAPDOTS approached Skunkworks with a great product: a web-based, auditory training program module that could be used to treat listening disorders in children. The problem was that the company had no branding, no website, and no clear marketing plan. Fortunately, there’s nothing we like more than a blank slate. Over the next few weeks, we […]

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CAPDOTS approached Skunkworks with a great product: a web-based, auditory training program module that could be used to treat listening disorders in children. The problem was that the company had no branding, no website, and no clear marketing plan. Fortunately, there’s nothing we like more than a blank slate. Over the next few weeks, we programmed and designed the company’s website, scripted and shot an informational video, designed and ordered tradeshow banners, produced digital signage, and developed a PREZI for the company to be used at an ASHA convention – a premier event in professional audiology. It was important that the marketing materials be tailored to visitors with differing levels of insight into speech disorders. We had to develop a brand and web presence that would appeal to parents of children diagnosed with listening disorders as well as audiology SLP Professionals. The result is a clean and warm brand identity that is sophisticated enough to capture the attention of trained professionals and sincere enough to be embraced by parents.

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McLarty Wolf http://www.skunkworks.ca/work/mclarty-wolf/ http://www.skunkworks.ca/work/mclarty-wolf/#comments Tue, 07 Oct 2014 18:25:13 +0000 http://www.skunkworks.ca/?post_type=sw_projects&p=6362 McLarty Wolf is a downtown Vancouver boutique litigation firm.  As with many smaller firms, McLarty Wolf’s prior brand and website had aged well beyond their best before date, and no longer came close to accurately representing the high standard of work the firm was known for within the legal community.  Recognizing that their website had become […]

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McLarty Wolf is a downtown Vancouver boutique litigation firm.  As with many smaller firms, McLarty Wolf’s prior brand and website had aged well beyond their best before date, and no longer came close to accurately representing the high standard of work the firm was known for within the legal community.  Recognizing that their website had become a liability rather than an asset, the firm engaged Skunkworks to help them work through the internal process of defining what the firm stood for, and then building a new brand identity and web presence that accurately projected their authentic personality to the public.

Skunkworks conducted interviews and surveys with the firms lawyers and staff, and helped the firm’s leadership identity the key attributes that stood at the heart of the firm’s operating philosophy.  What emerged from our brand strategy sessions was a picture of a firm with a keen eye for efficiency and practicality in all of its workings – from a commitment to litigation planning and budgeting on every file, maintaining very strong lines of client communication, operating their offices immediately adjacent to the courthouse, to the efficient use of sophisticated litigation technology tools and software, the firm had a very “no-nonsense” approach in all respects.  We felt this sense of proportionality and efficiency formed an excellent foundation for the brand, and would be well-received by a general public that increasingly views the legal system as too slow, too expensive and too inefficient.  We then conceived the tagline “Sensible Litigation” as the catchphrase that accurately captured what McLarty Wolf is all about.

From there, we developed an updated logo and collateral package with a clean, modern look, and a new website that made strong use of large format original black and white photography of the firm’s lawyers and staff, to reinforce that this is an approachable firm with real people who are prepared to help their clients solve legal challenges in an efficient, practical way.  Sensible litigation indeed.

 

 

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Web Development http://www.skunkworks.ca/services/web-development/ http://www.skunkworks.ca/services/web-development/#comments Fri, 17 Oct 2014 22:16:27 +0000 http://www.skunkworks.ca/?post_type=sw_services&p=5813 Your website is your storefront. This is the new reality of the digital age. Spending thousands of dollars on office décor and an expensive address is a waste if your ancient and poorly-maintained website repels potential clients days before they step through your door. Unfortunately, legal professionals have a tendency to ignore their digital identity. […]

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Your website is your storefront. This is the new reality of the digital age. Spending thousands of dollars on office décor and an expensive address is a waste if your ancient and poorly-maintained website repels potential clients days before they step through your door. Unfortunately, legal professionals have a tendency to ignore their digital identity. While the average lawyer is clean-shaven, neatly dressed, and well groomed, the average legal website – with all due respect – looks like a bleary-eyed drifter.

Skunkworks specializes in building custom websites for the legal community and other professional service groups. Our in-house designers and programmers focus on marrying sleek, modern designs with easy to use interfaces. We handle every aspect of web design from identifying functionality issues and coding the site to sourcing the artwork, and finalizing the design. We can even help you write your practice group pages, lawyer bios, and key messaging. When it comes to web design for professional services, we are a one-stop-shop.

In a digital age, your digital image matters more than you think.

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Web Maintenance http://www.skunkworks.ca/services/web-maintenance/ http://www.skunkworks.ca/services/web-maintenance/#comments Fri, 17 Oct 2014 22:23:31 +0000 http://www.skunkworks.ca/?post_type=sw_services&p=5827 The Internet is dynamic. With new products, viruses, and updates entering the digital arena daily, it is important to keep your website well maintained. Unfortunately, many professional service firms do not realize that maintaining their website is an ongoing task. Even when professionals do realize the importance of keeping their website current, their busy schedules […]

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The Internet is dynamic. With new products, viruses, and updates entering the digital arena daily, it is important to keep your website well maintained. Unfortunately, many professional service firms do not realize that maintaining their website is an ongoing task. Even when professionals do realize the importance of keeping their website current, their busy schedules often guarantee that there is a more immediate issue requiring their attention. The result is that many professional firms leave their offices with a functioning website one day, only to find that it has unceremoniously crashed the next.

It goes without saying that your chic new website stops paying dividends the moment it is inundated with 404 errors and security breaches. Our web maintenance services include updating outdated site software, strengthening web security, and keeping you informed of important products that will keep your website running smoothly.

It’s time to 86 your 404 Errors.

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Web Analytics http://www.skunkworks.ca/services/web-analytics/ http://www.skunkworks.ca/services/web-analytics/#comments Fri, 17 Oct 2014 22:23:50 +0000 http://www.skunkworks.ca/?post_type=sw_services&p=5829 Clear data leads to better decisions. A well-defined understanding of Web analytics allows businesses to recognize key points of interest, untapped demographic segments, and optimal conversion strategies. As a certified Google AdWords partner, our web specialists have a deep understanding of Google Analytics and related software. We can easily set up tracking on your website to […]

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Clear data leads to better decisions. A well-defined understanding of Web analytics allows businesses to recognize key points of interest, untapped demographic segments, and optimal conversion strategies.

As a certified Google AdWords partner, our web specialists have a deep understanding of Google Analytics and related software. We can easily set up tracking on your website to let you know the web pages most frequently visited by clients, the time that users have spent on your site, your total volume of visitors, and other key conversion metrics. We also provide clients with an ongoing analysis of these statistics, with an eye to increasing their return-on-investment.

Although cliché, it is a fundamental truth that information is power. With a better knowledge of your consumer base and their interests, you can tailor your marketing strategy to reach untapped markets and expand existing consumer loyalty.

A little data goes a long way.

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